125 unforgettable ads and exclusive behind-the-scenes stories celebrate the iconic Milk Mustache, one of the most beloved ad campaigns in pop culture history.

With a foreword byWhoopi Goldberg

It was everyones favorite ad campaigna cultural phenomenon that asked one simple question: Got milk? The answer was provided by a parade of the worlds biggest celebrities, all proudly wearing a white milk mustache and accompanied by ad copy extolling milks benefits. The campaign launched in January 1995, and, within days, it was everywhere, embedding into mainstream pop culture in a way that continues to reverberate decades later.

Here, the very best of those unforgettable ads are collected in one beautifully produced volume. Included are 125 full-color, full-page portraits featuring iconic stars from movies, television, music, sports, and fashionphotographed by some of the most legendary names in the business. From Oscar winners to Olympic gold medalists, sitcom stars to supermodels, these are the milk mustache moments you remember . . . and a few surprises you may have forgotten.

But this lively book delivers more than just the images. It also features exclusive behind-the-scenes stories from author Bernie Hogya, one of the ad campaigns original creatorsoffering up an insiders look at what really happened on set and the moments that never made the headlines.

Packed with 1990s and early-2000s nostalgia, this star-studded compilation is the ultimate tribute to one of the greatest ad campaigns ever.

Includes the following:

• 125 full-color, full-page portraits by some of the worlds best photographers, curated into chapters for Models, Movies, Television, and Sports
• A foreword by world-famous actor and comedian Whoopi Goldberg, a participant in the Milk Mustache campaign
• Behind-the-scenes stories and gossip from one of the campaigns founders, who was on set or supervised every ad in the series
• An index of all the stars and photographers featured in the book

[AuthorName]By Bernie Hogya and Foreword by Whoopi Goldberg[/AuthorName][AuthorBio]Bernie Hogyais an award-winning creative director who cocreated the iconic Milk Mustache campaign and has written three books about it. ANew York Times bestselling author, he has also written acclaimed music biographies and a tribute to Laurel and Hardy. He lives in Delaware.
Whoopi Goldberg is a world-famous actor, comedian, author, and television personality. She is one of only a few people to have won Emmy, Oscar, Grammy, and Tony Awards (collectively known as EGOT).[/AuthorBio][NumIllustration]128 color and b/w images[/NumIllustration][CoAuthor][/CoAuthor][SubTitle]The stars. The stories. The staches.[/SubTitle][ColorPattern]128 color and b/w images[/ColorPattern]