This study examines the power of the logo, noting its increasing capacity for making the product subservient. It then reaches its core argument – the now uneasy struggle between corporate power and anti-corporate activism – via sweatshop labour, submerged identity and subversive action.

Format: Paperback
Published: in UK in 2010
Publisher: Flamingo
Pages: 502
Language: English
ISBN 13: 9780007340774
ISBN 10: 000734077X