Translated from the Russian, this razor-sharp satire on consumer culture, Russian style, follows the irresistible rise of a Moscow advertising copywriter, who specialises in adjusting Western adverts to the Eastern mentality and selling Pepsi, Seven-up, Gucci, Mercedes and Reebok to the rising middle class.

Format: Paperback
Published: in UK in 2001
Publisher: Faber & Faber
Pages: 250
Language: English
ISBN 13: 9780571205561
ISBN 10: 0571205569